The most anticipated fashion parade in Perth sets a new standard.
It’s rare these days for a fashion parade to be talked about for days after the event, but this year Elle Boutique produced a runway unlike anything previously seen in Perth.
For the last four years, the annual event has raised money for Telethon Speech & Hearing, which this year celebrates its 50th anniversary. The fashion parade, in conjunction with the Satterly Group, has earned a reputation for being the fashion event of the year with tickets selling out weeks in advance.
Elle Boutique owner Wendy Marshall and her team transported guests to a magical world of high-end fashion and fantasy with the theme, Once Upon a Dream. For the first time in history, Perth’s St Georges Cathedral was transformed in to a wonderland of flowers, candles, colourful lighting and fashion.
“We were lucky to use the magnificent St Georges Cathedral and Como The Treasury Postal Hall,” says Elle’s international buyer Corey Chandler. “It is a dream to show the clothes we have at Elle and to work with Perth’s best creatives like florist Rebecca Grace, makeup artist Hendra Widjaja, hairdresser Melissa Gesualdo of Reno’s and everyone else who created such a beautiful event.”
Towering floral creations by Rebecca Grace transformed the heritage cathedral into a kaleidoscope of colour. The vibrant setting complemented the curated runway looks featuring Australian labels Ellery, Alex Perry, Romance Was Born and Toni Maticevski.
“We wanted to create a sea of colour and magic as the models walked the runway,” says Corey. “This season we really emphasised the theme, Once Upon A Dream, with star earrings, star headpieces, floral headpieces and layers of feminine fabrics with a modern edge.”
The electric colours and finely detailed garments by Romance Was Born arrived in Perth especially for the show, with eight looks from their Electro Orchid Resort 18 collection.
The breathtaking finale featured 11 complete Toni Maticevski looks from the AW17 collection, which has just landed at Elle. Models walked to the dramatic sounds of organist Dominic Perissinotto, who played the Rolling Stones ‘You can’t always get what you want’ with vocalist Veronique Willing.
International favourites Balmain, Stella McCartney, Giambatitsta Valli, and Off White didn’t disappoint with new season raised hemlines and divine embellishment.
“To be able to showcase these new international collections in a magical format is exciting for Perth,” says Natasha Marshall Donnelly, who was a creative director alongside Jo D’Orsogna. “We love to push the boundaries and go beyond just an image on Instagram or a website. It’s showing people how to enjoy fashion and to think beyond what they know.”
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