Otherside Brewing Co. and Art Gallery Western Australia (AGWA) have announced a new three-year partnership that will see the WA-born craft brewery supply its extensive range of craft beers at AGWA events and collaborate with AGWA on a range of special activations and limited edition can art.
Confirming the announcement, Otherside Brewing Co. National Sales and Marketing Manager, Steve Finney said the partnership would provide culturally relevant opportunities for the brewing brand to engage with new audiences.
“This partnership is a very exciting one for us. It unites two organisations committed to creative culture, innovation and the promotion of the arts in WA.
“It also provides new creative collaboration possibilities for Otherside, opportunities to increase our reach and profile and encourage new audiences to experience some really good Western Australian beers.”
Otherside Brewing Co. is part of WA brewing and hospitality group Triple-1-Three.
The group is not only known for its award-winning brewing arm but also its deep commitment to supporting the growth of WA’s emerging musical and creative artists and industries through artist collaborations, incubator programs and Tapped By Otherside creative grants.
Triple-1-Three CEO Al Taylor said the Art Gallery partnership was an opportunity to ‘support and amplify culture and creativity, something that sits at the heart of the organisation.’
“This is a creative partnership in every sense. We look forward to working closely with AGWA on a shared goal of achieving social and cultural connection through the delivery of innovative, immersive and engaging experiences for gallery guests.” Commenting on the unique partnership, AGWA Director Dr Stefano Carboni, said, “we’re delighted to be partnering with Otherside, a passionate WA-born company committed to championing creativity in WA. As Otherside cements its standing as a cultural innovator and supporter of local talent, we’re excited to explore its fresh thinking around collaborations, shared creativity, and crafting experiences.”
Otherside marked the commencement of the partnership with the launch of a limited-edition art can at the iconic Art Ball held on Saturday 25 May.