Perth Gin Captures the Spirit of the City

Design / Life

The Western Australian spirit market will this month welcome Perth Gin, an artisan small batch gin that has been developed to capture the spirit of Perth.

The gin incorporates the flavours of the region to reference all of the things that make Perth special, in a unique signature that uses local botanicals and embodies the spirit of the city.

Perth Gin is distilled in the beautiful Margaret River and has been created by Australian Distilling Co’s Michael Hickinbotham and Master Distiller, Dr Graham Jones. Michael Hickinbotham, who is a second-generation distiller in a family that cultivated Australia’s wine and fortified spirits industry, enjoyed developing this beautiful spirit that he hopes will create local pride in Perth.

“We are so proud to present a gin that encapsulates the spirit of a modern-day Perth,” says Michael. “We wanted to create something that reflected the sunny disposition of this beautiful city, the blue waters, gorgeous sunsets and not to mention something that captures what Perth is all about and that is made just for them.”

Michael partnered with close friend and renowned academic, Dr Graham Jones, to create a perfectly balanced gin with Western Australian flavours at the centre.

Over 30 recipes were crafted in order to find the perfect pairing of botanicals to reflect Perth’s cosmopolitan nature. Perth Gin’s hero botanical is warming boronia, which is paired with lemon myrtle that lingers on the palate, leaving a crisp finish.

Everything about the gin, right down to the bottle, has been created with Perth in mind.

“The gold of the label references Perth’s gold rush beginnings and everlasting sunshine, while the blue nods to the city’s clear blue skies and beloved ocean,” continues Michael. “We look forward to helping Western Australians celebrate special moments with Perth Gin, and hope they feel proud to see their gin displayed on the shelves around the city and across borders.”

The craft spirits industry has grown rapidly across the country in recent years; there are now over 100 gin distilleries in Australia, yet five years ago there were fewer than ten.

Perth Gin has been introduced to the Perth market this month and is already stocked in a number of Perth’s favourites bars and restaurants. Consumers can purchase the gin online at www.perthgin.com.au Perth Gin’s arrival comes just four days before the inaugural Australian Gin Day, taking place on Saturday 23 November.

http://www.perthgin.com.au